RACHEL LAMOT

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RACHEL LAMOT

Spanish artist (1980). His training and artistic growth is closely linked to Germany, where he lived for seven years. During this time he not only developed his own work, but also became involved in different artistic projects, carrying out activities ranging from curating to artistic direction for film and advertising, an activity he continues to carry out from his studio in Madrid.

The type of work he does usually has a deep installation character and takes place both in the physical and digital medium. His latest works are advertising simulations, so his work is intimately related to consumer objects and corporate image. In general, the products he pretends to advertise have to do with physical and mental wellbeing, self-care, sensitivity and connection to our inner self. The advertised product is often a technological device, an app or even a cosmetic itself; all of them always aimed at the search for balance and personal wellbeing. Using advertising as a pretext, the artist articulates elements that seem irreconcilable, such as meditation through chromotherapy or aromatherapy with the use of mobile devices. Irony and entertainment itself are definitely tools that the artist uses almost constantly; perverse play and comedy act as mediators between the reality of technological progress and science fiction. Rachel Lamot uses transformed faces in her false advertising works; the faces she uses as a lure are the so-called Future Faces. These Future Faces present in many of her pieces show faces that seem altered as a product of an evolutionary line that has considered it appropriate to eliminate voluptuousness to make way for soft faces that are surpassed by a certain oriental, almost Zen, technological air. He has participated in the digital art biennial The Wrong in 2018, belongs to the digital art platform Isthisit? since 2018, has taken part in festivals such as In-sonora in Madrid with the piece The Runners for the central courtyard of La Casa Encendida in 2016 or Transmediale in Berlin with the work wwwwww. Rachel Lamot is currently working on the production and artistic direction of two feature films, one in Germany and the other in Spain, which will be released in 2021. She has recently completed a series of eight portraits for the upcoming Balenciaga-Paris advertising campaign. He often collaborates with other visual artists as well as with artists from different disciplines such as fashion designers or musicians.

Artwork details:

Title: Bubbly app. Humidifier for Flip. Cosmetic for the imagination

Fileformat: JPG

Year: 2020

Artwork description:

Humidifier for Flip, Bubbly and Cosmetic for the imagination are three works where advertising is used as a tool. Both Humidifier for Flip and Bubbly App call for the use of aromatherapy and chromotherapy through mobile devices. The proposal is clear, to use technology as a tool for well-being and inner peace.

This set of works shows that the perverse use of technological devices does not lie now in resending non-transferable recordings or staying connected to the networks for hours, but in using the mobile phone as a transcendental instrument. The mobile device not only puts us in communication with the rest of human beings but with Humidifier for Flip and Bubbly app they are also able to connect us with ourselves, with our inner selves. Cosmetic for the imagination plays at being a cosmetic product that favors getting to have the appearance of the Future Faces, in this case we start from the fictitious physical product, which could well be a gel, to get to have that look that today we could get only through a mobile application.

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