Loading content 100%



Born in Fortaleza, Brazil, Laís Pontes is an interdisciplinary artist who currently lives and works in London.

Her artwork is a socio-psychological investigation into social media issues and contemporary concerns. She is interested in the construction of identity in the digital age, as well as the role social media and its characters play in this construction. In the same way she uses a camera and performance, Pontes uses virtual platforms like Facebook and Instagram as tools in the process of creation. Pontes gives viewers the opportunity to take over the role of artist, allowing the artwork to shift in meaning during the collaborative artistic process. She invites viewers to experience, interact, and develop a critical view of the effect social media has on society and identity. Pontes graduated from the International Center of Photography (ICP) in New York in 2011, and received a Master of Fine Arts in 2014 from the School of the Art Institute of Chicago (SAIC).

Pontes’s work has been exhibited worldwide and featured at the International Center of Photography in NYC (2015), Rencontres Internationales de La Photographie in Canada (2015), Brandts Museum in Denmark (2015), FotoFest Biennal in Houston (2014), 6th Arte Laguna Prize in Italy (2012), Paraty em Foco 7th International Photo Festival in Brazil (2011), and the Filter Photo Festival in Chicago (2011). Her work has been published in well-known magazines and blogs in South Korea, Spain, Italy, the United States, Brazil, and Mexico. These publications include El País, The Creators Project, Lenscratch, Itsliquid, PDN Pulse, and OjodePez. Pontes’ artwork is currently on display in both private and public museum collections.

Artwork details:

Title: The girls on Instagram

Fileformat: JPG

Year: 2016

Artwork description:

From the project The Girls on Instagram, but the images attached are not published on Instagram or any

online platform.

In The Girls on Instagram, the virtual characters first created in Pontes’s previous work, Born Nowhere, transcend the realm of Facebook. In this, the artist’s second social media art project, audience and artist participation is no longer limited to the online environment, but takes place in the physical world as well.

The artist and fellow Instagram users make the characters come alive in a way that goes far beyond mere physical depiction. Through photographs taken in the course of their own travels, participants interpret the personalities of the characters and fashion for them an immediately credible social environment. By creating a contextual background to these images according to their own preferences, the participants not only determine and shape the characters’ existence in real-life spaces, they also allow them to become part of the participants’ own personal life and experience.

The pictures are subsequently posted on Instagram to document the characters’ adventures, with the result that The Girls on Instagram remains in a constant state of flux and expansion.





Don´t hesitate to be in contact with us to know more about the Museum, its activities and innovative projects.

Please get in contact directly here:



This privacy statement sets out how HARDDISKMUSEUM (hereinafter referred to as “HDM” and “we”) uses and protects any personal information that you give to us. This privacy statement is being issued in accordance with the European General Data Protection Regulation (“GDPR”). HDM is committed to ensuring that your privacy is protected. Therefore HDM is as transparent as possible in how it deals with personal data, and we aim to achieve this by means of this privacy statement.

This privacy statement sets out to whom the personal data belongs, what it is and why we collect & store it. You can also read about the legal basis for collecting personal data, who we can share it with and how we protect it. Finally, we set out what your rights are in respect of that data.

Should we ask you to provide certain information by which you can be identified, then you can be assured that it will only be used in accordance with this privacy statement.

This privacy statement is effective from January 2021.



HDM limits processing personal data to an absolute minimum. However, it will always require certain personal data, such as for the provision of all products and services offered by the museum. We need for example your data for your subscriptions to our educative section or affiliations. There are also other instances when we require your personal data, for instance when you subscribe to our email communication, attend an event or activity in the museum or apply to be a partner. In addition, we collect personal data when you make use of our websites and/or social media channels, such as your IP address and the browser that you are using. This data is only used in order to analyse how our website is working and may also be used for marketing purposes (Google Analytics). 

In principle, this data will not be supplied to third parties, unless this is necessary for the service in question, or if we are legally obliged to do so. We do our utmost to ensure that this data is secured to the best of our ability. 

Personal data will be stored for the shortest possible length of time, taking into account legal retention periods.

Whoever supplies his or her data to us is – and remains – the owner of this data. This means that the owner of this data has given permission for the personal data to be processed. It also means that the owner can revoke this permission and request that his or her data is deleted.



The content of this website, including the information, names, images, pictures, logos and icons regarding or relating to HDM as the rest of subdomains and links associated to the main one, its products and services (or to third party products and services), is provided ‘as is’ and therefore HDM does not guarantee any fitness for a particular purpose, non-infringement, compatibility, security and accuracy. The content of this website is protected by the European Commission. Unless permitted by this law, you are not allowed to make public, distribute through sale, rental or lending, display or reproduce (any part of) this website without the prior written consent of HDM. Nxt 

If you believe that the use of content (including images, editorial or descriptive text, footage or any other media) found on HDM’s website infringes yours or someone else’s rights, please contact us at, providing the information requested below:

  • your contact details;
  • nature of the complaint;
  • the full web address of where you found the material; and
  • proof that you are the rights holder.

This copyright statement does not obligate HDM to respond to all complaints or other correspondence received about alleged unauthorised use of third party rights. However, HDM will respond to and take any action it considers necessary in respect of all genuine and evidenced complaints or other correspondence received about all such alleged unauthorised use of third party rights.



HDM does not guarantee the completeness or performance of the website or any of the content. While we try to ensure that all content provided by HDM is correct at the time of publication no responsibility is accepted by or on behalf of HDM for any errors, omissions or inaccurate content on the website.

HDM is not responsible for the availability or content of any third party sites that are accessible through Any links to third party websites from do not amount to any endorsement of that site by HDM and any use of that site by you is at your own risk.


© Harddiskmuseum, 2021. NMUAS ESTUDIO, S.L



Thank you!

don´t forget to follow us